john lewis industry questions

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  • john Lewis industry stats
    • social media
      • Facebook 3 times a week
      • tweet 20 a week
    • advert
      • release 12th 2014 for goggle box on 14th November
        • increase emotional pleasure
          • 14 thousand admitted to crying
      • 1 mission to create
        • 7 million for all campaign
          • Christmas sales increased 5.5%
      • CGI by MCP
        • company does big budget film such as Planet Of Apes/ World War Z
      • 1.8 million views on first day
        • 32 million day
        • first day was shared 202k
          • 24 hours 4, 333 tweeted with #monty
    • Google cardboard
      • set in 41 stores
      • immersive experience targeting the usual shoppers
        • allowed people to see a animated version of Sam's room and London - utopian pleasure
        • narrated - Dermot O Leary - mainstream presenter
    • Monty the Penguin app
      • downloaded 150 times
      • number 1 on children's I pad/IPhone charts
      • similar to the google cardboard - it allows to see the advert in animated version

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