john lewis industry questions
- Created by: pinkmaknae
- Created on: 29-05-18 12:15
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- john Lewis industry stats
- social media
- Facebook 3 times a week
- tweet 20 a week
- advert
- release 12th 2014 for goggle box on 14th November
- increase emotional pleasure
- 14 thousand admitted to crying
- increase emotional pleasure
- 1 mission to create
- 7 million for all campaign
- Christmas sales increased 5.5%
- 7 million for all campaign
- CGI by MCP
- company does big budget film such as Planet Of Apes/ World War Z
- 1.8 million views on first day
- 32 million day
- first day was shared 202k
- 24 hours 4, 333 tweeted with #monty
- release 12th 2014 for goggle box on 14th November
- Google cardboard
- set in 41 stores
- immersive experience targeting the usual shoppers
- allowed people to see a animated version of Sam's room and London - utopian pleasure
- narrated - Dermot O Leary - mainstream presenter
- Monty the Penguin app
- downloaded 150 times
- number 1 on children's I pad/IPhone charts
- similar to the google cardboard - it allows to see the advert in animated version
- social media
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