Introduction to Festivals and Events

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  • Introduction to Festivals and Event
    • Characteristics
      • Intangible
      • Different operating costs
      • No standard model of management
      • Unique
      • Many Target Markets
      • Brings peoples and cultures together
      • can create new communities
      • Marks passage of time
      • Provides employment
      • Growing awareness of benefits
      • Growing Festival Culture
      • Building of multpurpose venues
    • Types (Bowdin et al, 2011)
      • Hallmark Events
      • Mega Events
      • Major Events
      • Local Events
      • Determined by: impacts, investment, profile, complexity, uncertainty, media coverage, national and international interests, size
    • External Regulations
      • Site regulations
      • Employment law obligations
      • Health and Safety requirements
      • Event regulations
      • Local gvt and statutory bodies
      • Waste management
    • Industry Trends
      • Corporate owndership
      • More events, less money
      • Crowded market
      • Niche markets
      • Green Issues
      • Social Media
      • Virtual events
      • Competition for gvt support
      • Value conscious consumer
      • Competitive sponsor market
      • Demand for quality time and value for money
    • Changing Characteristics
      • 2 job, single parent families
      • working patters: more flexible, part time, shifts etc
      • Early retirement
      • Demands of urban living
      • Employment and commuting
      • Use time efficiently
  • Characteristics
    • Intangible
    • Different operating costs
    • No standard model of management
    • Unique
    • Many Target Markets
    • Brings peoples and cultures together
    • can create new communities
    • Marks passage of time
    • Provides employment
    • Growing awareness of benefits
    • Growing Festival Culture
    • Building of multpurpose venues
  • External Regulations
    • Site regulations
    • Employment law obligations
    • Health and Safety requirements
    • Event regulations
    • Local gvt and statutory bodies
    • Waste management
  • Industry Trends
    • Corporate owndership
    • More events, less money
    • Crowded market
    • Niche markets
    • Green Issues
    • Social Media
    • Virtual events
    • Competition for gvt support
    • Value conscious consumer
    • Competitive sponsor market
    • Demand for quality time and value for money

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