Interviews1

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  • Interviews
    • Structured interviews
      • Practical issues
        • More costly than questionnaires
        • Lack representativness
      • High response rate
      • Reliable
      • High in validity
      • Inflexible
    • Unstructured interviews
      • Advantages
        • Collect more information
        • Check understanding
        • Flexible
      • Problems
        • Lack representativness
        • Not reliable
        • Lack validity
    • Social interaction
      • Interview bias
      • Hieracrhy
      • Cultural differences
      • Ethical issues
    • Improving validity
      • KINSEY
        • Asked questions quickly

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