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  • Interviews
    • unstructured
      • questions are not prearranged
        • free flowing conversation
      • researcher directs the interview
      • criticisms
        • time consuming
        • go off track
        • certain skills may be needed by the interviewer
      • generate qualitative data through the use of open questions.
        • allows the respondent to talk in some depth, choosing their own words
          • helps the researcher develop a real sense of a person’s understanding of a situation.
            • verstehen
      • They also have increased validity because it gives the interviewer the opportunity to probe for a deeper understand, ask for clarification & allow the interviewee to steer the direction of the interview etc.
      • 1974, Ann Oakley interviewed women twice before the birth of their children and then twice afterwards
    • structured
      • pre-set questions
      • all asked same questions so can replicate
      • quick
      • easy
      • efficiant
      • don't have to worry about response rates, bias (self-selected) samples, incompletions etc.
      • reliable source of quantitative data
    • semi-structured
      • positive rapport between interviewer and interviewee
      • complex questions can be clarified
      • criticisms
        • depends on skill of interviewer
        • not reliable
        • difficult to analysis
          • difficult to generalise
          • less validity
      • Hockey, J., Robinson, V., Meah, A.
        • Cross-Generational Investigation of the Making of Heterosexual Relationships 1912-2003
    • group
      • qualitative method.
      • discussion and interview with small group of people conducted by moderator.
      • sampled from the study population
      • group interviews is considered to be of value in health research


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