structured interview advantages and disadvantages

  • Created by: nkelly
  • Created on: 21-02-18 09:41
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  • Interviews -
    • structured
        • positivists keen on this as scientific method
        • use of closed questions and tick box data creates lots of quantitative data
        • Can be conducted quickly as a set of questions means no deviation. Therefore lots can be sampled.
        • Researchers can explain instructions in addition to  the aims and objectives decreasing non response and addressing ethical concerns
        • Better response rate as interviewer can return if not home
      • weaknesses
        • artificial device and therefore could cause suspicion and lead to false answering
          • Interviewers can also create demand characteristics- unconsciously influence answers by tone or facial expression
          • Some respondents may act negatively to interviewer due to race or gender e.g therefore can not build trust and rapport with the interview
        • It is too rigid so cannot peruse any extra links as they must stick to the question
        • snapshots taken at one point in time therefore fail to capture the changing nature of social life.
        • Interpretivist argue they used closed questions meaning they could suffer from  imposition. Researcher already mapped out experiences and may fail to answer important question.
        • The success of interview depends on what people know about own behaviour


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