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  • Interpretivism
    • We are not puppets of society
    • People are conscious beings who act with meaning
    • Individuals make choices based on free will
    • Social interaction- we are constantly interpreting
    • To understand behaviour we need to discover meanings
    • Research needs to be valid
    • Ethnographic methods get in the head of individuals to understand
    • Unstructured interviews and participant observation favoured
    • Qualitative data
      • Reject lab experiemnts- artificial
    • Use personal documents for secondary data
    • Triangulation
      • Using more than one research method
      • Primary and secondary
      • Facilitation- one method develops another
      • Complement- methods are combined to join and produce results


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