Growth

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  • Integration and Growth
    • Internal Growth
      • This is when a business grows larger from with in by increasing sales, using new technology widening its product range or expanding its market.
        • Franchise
    • External Growth
      • External Growth is when a business grows by joining other businesses.
        • Merger- two businesses agreeing to join together.
        • Takeover- one business buying out another.
        • Horizontal Integration- The same stage of production
        • Backwards vertical Integration- at a previous stage of production
        • Forward vertical integration-A later stage of production
        • Diversification- In an unrelated area
        • Lateral Integration- In a related area

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