production innovation

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  • Created by: ishah
  • Created on: 01-11-13 14:26
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  • innovation
    • new idea/approach into action
    • requirements for it
      • challenge market
      • customer needs
      • imaginative solutions
    • benefits
      • improves productivity and reduces costs
      • better quality
      • product range
      • added value USP
    • risks
      • competition
      • uncertainty
      • availability finance?
    • protection
      • patents
        • 20 yrs
        • prevent copying idea
      • trademarks
        • company name e.g. coca cola
      • copyright
        • films,books..
    • R&D
      • 1. idea generation
      • 2. idea screening
      • 3. concept testing
      • 4. dev' of ideas

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