production innovation
- Created by: ishah
- Created on: 01-11-13 14:26
View mindmap
- innovation
- new idea/approach into action
- requirements for it
- challenge market
- customer needs
- imaginative solutions
- benefits
- improves productivity and reduces costs
- better quality
- product range
- added value USP
- risks
- competition
- uncertainty
- availability finance?
- protection
- patents
- 20 yrs
- prevent copying idea
- trademarks
- company name e.g. coca cola
- copyright
- films,books..
- patents
- R&D
- 1. idea generation
- 2. idea screening
- 3. concept testing
- 4. dev' of ideas
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