Neo-Marxist, Pluralist and traditional Marxist + media

HideShow resource information
View mindmap
  • influence of proprietors
    • Traditional Marxists
      • Hypodermic (Packard) directly influenced
        • Lord rothermere's meetings with Hitler = conservative views
          • Rupert murdoch proves that media owners/MC has too much power- Phantom PM
      • (Milliband) - media is the opium of the masses and keeps us passive
        • (Marcuse) False needs are given
    • Neo Marxists
      • Background of owners are white, male and MC so they pass on conservative views and pass of capitalist ideologies
        • Profit is the real influence of media- Capitalism is based on money
      • Owners like murdoch do not have direct control (Drip Drip) but influence the views of the editors
        • Real news is being replaced by infotainment to keep audiences passive (don't question capitalism)
          • A narrow agenda also stops people from questioning capitalism
    • Pluralist
      • Society is democratic this means there is freedom and choice
        • Investigative journalism = truth exposed about capitalism
      • Audience are active and have enough control to turn off the media
        • Media concentration creates competition therefore the quality of the media is better
  • Society is democratic this means there is freedom and choice
    • Investigative journalism = truth exposed about capitalism

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Mass Media resources »