Neo-Marxist, Pluralist and traditional Marxist + media

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influence of proprietors
- Traditional Marxists
  - Hypodermic (Packard) directly influenced
    - Lord rothermere's meetings with Hitler = conservative views
      - Rupert murdoch proves that media owners/MC has too much power- Phantom PM
  - (Milliband) - media is the opium of the masses and keeps us passive
    - (Marcuse) False needs are given
- Neo Marxists
  - Background of owners are white, male and MC so they pass on conservative views and pass of capitalist ideologies
    - Profit is the real influence of media- Capitalism is based on money
  - Owners like murdoch do not have direct control (Drip Drip) but influence the views of the editors
    - Real news is being replaced by infotainment to keep audiences passive (don't question capitalism)
      - A narrow agenda also stops people from questioning capitalism
- Pluralist
  - Society is democratic this means there is freedom and choice
    - Investigative journalism = truth exposed about capitalism
  - Audience are active and have enough control to turn off the media
    - Media concentration creates competition therefore the quality of the media is better
Society is democratic this means there is freedom and choice
- Investigative journalism = truth exposed about capitalism

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