The Impact of New Media
- Created by: alicegrieve
- Created on: 13-02-18 14:58
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- Impact of New Media
- Livingstone & Bovill
- converging screen technologies may be contributing to the blurring of boundaries between traditionally separate, & distinct activites
- people switch between playing games, research, communication etc all on the same device
- Jenkins
- sees that this 'technological convergence' (bringing together of things on same device) leads to cultural convergence (people encouraged to seek & share info)
- Lister et al
- 5 main concepts distinguishing new media from traditional
- 1) Digitality
- 2) Interactivity = led to participatory culture & collective intelligence
- 3) Hypertextuality
- 4) Dispersal = the media has become much less controlled & easily adapted
- 5) Virtuality = e.g. online avatars
- Who uses new media?
- in 2013 80% of UK homes had internet access
- 80% of population had internet
- 48% of all adults had a social networking profile
- Connected nations report 2017
- in-depth look at communications networks in the UK
- outlines the progress on availability of broadband services, which are crucial to peoples working lives
- 1.1 million homes still can't get the broadband speed needed to meet their typical needs
- broadband speeds are worse in rural areas
- Digital Divide
- patterns in internet access reflect existing inequalities
- healthy, young, well-educated people with higher incomes likely to be frequent internet users
- digital underclass forming in UK, where lower social groups were behind others in their access to internet
- when the disadvantaged groups did find access, they lacked the skills & knowledge
- Livingstone & Bovill
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