Image handling and frame control

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  • Image handling and frame control
    • Elections are fundamentally visual, candidates must be TV ready.
    • Image handlers
      • are hidden and are "developing, testing and micro-managing" a candidates public persona.
    • "Ideal" candidate framing
      • Statesmanship
        • Patriotic symbols
        • Formal attire
        • Symbols of progress
      • Compassion
        • Children
        • Religious symbols
        • Family associations
        • Interactions with individuals
    • "Populist campaigner" framing
      • Mass appeal
        • Celebrities
        • Large audiences
        • Interactions with crowds
      • Ordinariness
        • Casual or informal attire
        • Ordinary people
    • "Sure loser" framing
      • Small crowds
      • Defiant gestures
      • Disapproving audiences

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