Hypodermic Syringe Model
- Created by: jesskeayy
- Created on: 27-04-17 09:21
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- Hypodermic Syringe Model
- Model suggests that the audience passively accept the message 'injected' into them by the mass media
- Model believes there is a DIRECT correlation between media messages and behaviour in real life
- Violent crimes are often explained in this way e.g. Jamie Bulger case- killers watched Child's Play 3
- BANDURA- COPYCAT VIOLENCE
- MARTIN & MCCABE
- Argued that imitation was a likely outcome of media violence because, often media portrays such violence as being 'heroic'
- Acts are then carried out by young people, as they believe it is acceptable
- 'DISINHIBITION EFFECT'
- Acts are then carried out by young people, as they believe it is acceptable
- Argued that imitation was a likely outcome of media violence because, often media portrays such violence as being 'heroic'
- EVAULATION
- POSTMODERN
- Audiences are diverse and reject polysemic media messages in different ways
- Long-term effects of media may differ from short-term ones
- Ignores different uses of the media e.g. the television for background noise
- Ignores the CATHARSIS theory
- People may watch violent films for an outlet of aggression, without actually committing a crime themsleves
- POSTMODERN
- Model suggests that the audience passively accept the message 'injected' into them by the mass media
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