Increasing the Size of a Firm
- Created by: Drew Morgan
- Created on: 16-10-13 10:28
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- INCREASING THE SIZE OF A FIRM
- Market Leadership
- Number of Outlets
- Market Positioning
- Appeal to particular market segments.
- For example, Yorkie - not for woman.
- Appeal to particular market segments.
- Innovation & Increasing Range
- Can be in services,or operations.
- McDonalds have seasonal products such as a monthly McFlurry.
- Can be in services,or operations.
- Brand Loyalty & Goodwill
- Customer satisfaction with product.
- Distribution Units.
- Security & Survivial
- Economic state. The recession will have an imapct on how much customers are willing to purchase, therefore how well the firm will generate sales.
- Lotto have recently increased their price. This allows winning to be higher but increases the value of sales.
- This allows Lotto to fund for community/ charity projects.
- Distribution to e-commerce. Cuts costs as less cash is tied up in multiple warehouses or outlets.
- More convienient and accessable 24/7 to customers.
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