The car industry during the boom
- Created by: Tom Lennard
- Created on: 21-01-14 20:23
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- How important was the car industry in the economic boom
- The Assembly line
- Henry Ford had seen how effeciently this system was used in the meat packing factories and slaughterhouses.
- As a result of this efficiency a great deal of time was saved
- In 1913 the Ford factory in Detroit was producing one car every three minutes and by 1920 the same amount was being produced in 10 seconds.
- Advertising
- Ford was also prepared to use modern advertising techniques to sell his cars.
- He realised the value of using attractive women in adverts, not only to encourage men to buy his cars but to promote the idea of female drivers.
- Affordable cars
- Fords business methods and new technology allowed him to bring down the price of cars which made them more affordable for Americans
- In 1914 a Model T cost $850. By 1926 the price had dropped to $295.
- Other benefits of the car industry
- The car industry used so much steel, wood, petrol, rubber and leather that it provided jobs for more than 5 million Americans
- The car industry promoted road building and travel which created a knock on effect for the leisure industry.
- The farmers could now get to the local town in less than half an hour
- The Assembly line
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