How important is the media in Presidential Elections?
- Created by: Sophie
- Created on: 22-11-12 14:15
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- How important is the media to the Presidential Election
- Television
- Michelle Obama's guest appearance on Sesame Street
- Making the younger generation aware of politics
- Political commercials
- Started in 1952
- Republican candiate Dwight Eisenhower created a 30 second biographical spot titled The Man From Abilene
- Negative
- The Daisy Girl commercial , prompted the viewers to make a nagative link with Senator Barry Goldwater
- They can backfire
- That the use of avn st Willie Horton made Bush look like a racist in 1988
- Started in 1952
- Michelle Obama's guest appearance on Sesame Street
- 24/7 media
- Debates
- CNN Youtube presidential debates 2008
- Younger audience
- Wider audience
- Involve more votes
- As debate ratings went down in 2004
- Younger audience
- First presidential debates on September 26th 1960
- Radio listers said Nixon won dabte
- Television viewers strongly believed that Kennedy won.
- Media image began to be scrutinised
- Radio listers said Nixon won dabte
- CNN Youtube presidential debates 2008
- 2008 saw a vast increase of media coverage of the election.
- Social Media
- 17% of Americans use social media as there way to get news updates
- JFK first television President
- Barack Obama first twitter President
- Obama has 21.5 million twitter followers
- Mitt Romney has 1.6 twitter followers
- Obama has 21.5 million twitter followers
- Barack Obama first twitter President
- Print Media
- A less frequent method of the media with the younger generation
- Newspaper websites are increasing in popularity
- In 2008 Obama had 495 endorsements from publications where as John McCain had 215 endorsements
- Untitled
- A less frequent method of the media with the younger generation
- Television
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