How are females represented in music videos?

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  • How are females represented in music videos?
    • Beyonce
      • Represents 'empowering women'
        • But still dances provactively, and writes songs aimed at effectively looking up to men
          • Her 'assets' are heavily admired and exaggarated
            • Therefore, not such a positive image for women.
    • Depends ongenre
      • Dance, Rap, R&B & some Pop etc tend to be more sexualised
        • Nicki Minaj
        • DJ Fresh
        • Miley Cyrus
        • Rhianna
        • Drake
      • Indie, Country, Acoustic etc tend to be more toned down
        • Taylor Swift
        • Adele
        • The Lumineers
        • Ed Sheeran
        • Emile Sande
        • Different son topic/content- love/romance, feel good, powerful songs with a message
        • Often focus on creating a powerful, positive image for women conveying a message
  • Provocative
  • Put on a podium - admired
  • Disrespected
    • Demoralising
  • Supposedly less intelligent
    • Inferior to men
      • How are females represented in music videos?
        • Beyonce
          • Represents 'empowering women'
            • But still dances provactively, and writes songs aimed at effectively looking up to men
              • Her 'assets' are heavily admired and exaggarated
                • Therefore, not such a positive image for women.
        • Depends ongenre
          • Dance, Rap, R&B & some Pop etc tend to be more sexualised
            • Nicki Minaj
            • DJ Fresh
            • Miley Cyrus
            • Rhianna
            • Drake
          • Indie, Country, Acoustic etc tend to be more toned down
            • Taylor Swift
            • Adele
            • The Lumineers
            • Ed Sheeran
            • Emile Sande
            • Different son topic/content- love/romance, feel good, powerful songs with a message
            • Often focus on creating a powerful, positive image for women conveying a message
      • Disrespected
        • Demoralising
    • Stereotyped - 'dumb blonde'
    • Hold less value/worth than men
      • Therefore can be treated as such
  • They are an object
    • Inferior to men
      • Thought of as a conquest that can be won
    • A possession they can claim they own/control
      • They are an object
        • Thought of as a conquest that can be won
    • Grouped together, e.g. "Hey sexy ladies" as opposed to the use of first names - all given the same lower status
      • Women can often appear to be worshipping the male gender, and constantly seeking approval and attention
    • Male Satisfaction
      • Women can often appear to be worshipping the male gender, and constantly seeking approval and attention
    • 'Assets' are highly exaggarated
    • Thought of as sexual objects - with no personality, feelings or emotion etc
    • Hold less value/worth than men
      • Therefore can be treated as such
    • Stereotyped - 'dumb blonde'

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