Consumer Choice and Product Design

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  • How Product Design is affected.
    • Technology Developments
      • Products that can carry devices; MP3 s, phones
      • Manufacturing has advanced so products can be made quicker and cheaper
        • Encouraging consumers to buy clothes they'll only wear a few times before throwing away
      • Fabrics developed for specialist fields; military, astronauts.
    • Fashion Trends
      • Tend to change more often than just for seasons
      • Designers have to keep up with this.
    • Economic Factors
      • Rich economy
        • More disposable income
        • More money to spend on luxuries e.g. Leather jacket
      • Poor economy
        • Less disposable income
        • Spend money on essentials; underwear.
        • cheaper products or few expensive that will last longer.
    • Social Factors
      • Magazines showing what celebs are wearing
      • Lifestyle or work e.g. lawyers wearing suits
      • Older people have different requirements.
    • Cultural Factors
      • Religion, tradition, the arts.
        • Pop art in the 1950's.
      • Indians wear saris. Bikinis wouldn't have market
    • Ethical Trading
      • Concern for those who make the products
        • The materials used
      • Buy products that ensure they are in safe conditions
      • Where the product is made; abroad but some places employ children.
    • Environmental Sustainability
      • The effect of textiles production on the environment
      • Consumers buy sustainable products
        • Minimising waste and using renewable materials
    • Ethical Design Issues
      • Age range
      • Ethical and moral issues
        • Children's clothes appropriate for age.
          • No rude slogans


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