How media signs construct meaning
- Created by: LunaShomeiRose
- Created on: 06-01-20 20:50
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- applying semiotic theories
- we actively create meaning by decoding signs. Semiotics take wider cultural view
- key terms
- denotation: literal meaning of sign
- e.g men gives girl diamond ring
- connectation: agreed meaning
- e.g diamond ring connotes love, engagement, wealth
- symbol: type of sign that stands for something specific
- denotation: literal meaning of sign
- how media signs construct meaning
- we mainly interpret signs unconsciously by relating them to familiar codes + conventions
- each type of media lang. has own signs + codes, but some overlap.
- e.g. angry monster signifies danger + enemy om films, tv shows, games
- stylistic codes (technical elements) convey meaning
- e.g. fast music signifers urgency. dark shots signify danger. bright colours in magazines headlines could signify youth + upbeat content
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