How media products construct messages + values
- Created by: LunaShomeiRose
- Created on: 28-12-19 16:39
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- creator + audience create meaning through different processes
- construction: making conscious/subconscious choices when selecting + receiving content
- e.g newspaper photos - chosen from 100s. audience chooses what to see + remember
- anchorage: directing audience to desired outcome by attaching meaning to something that otherwise would have multiple interpretations
- e.g adding a caption, cropping photos, including certain music, using certain camera angel
- A women jumps from her buining flat during 2011 London riots. News report cropped pic to remove background distractions + focus on women's fall towards rescuers. cropping provided anchorage by increasing sense of drama.
- most pics from riot focused on hooded/masked rioters, but their absence in this pic emphasizes impact of their actions on others.
- A women jumps from her buining flat during 2011 London riots. News report cropped pic to remove background distractions + focus on women's fall towards rescuers. cropping provided anchorage by increasing sense of drama.
- e.g adding a caption, cropping photos, including certain music, using certain camera angel
- presence: including certain elements in media product (deliberately or not)
- e.g news channels selecting certain story + photographers selecting women for nurse pics
- encoding: creating a meaning when making message (being creator)
- e.g taking pic, filming, speaking, gesturing
- schramm's model shows communciation = dynamic + unreliable. Hall's model added 'noise' - culture + context of sender + influences (education, gender, ethics, role in society of the recipients). meaning of message isn't determined by sender.
- message -->
- schramm's model shows communciation = dynamic + unreliable. Hall's model added 'noise' - culture + context of sender + influences (education, gender, ethics, role in society of the recipients). meaning of message isn't determined by sender.
- e.g taking pic, filming, speaking, gesturing
- decoding: creating meaning to understand a message (being viewer)
- e.g looking, watching, listening, deciphering a gesture
- schramm's model shows communciation = dynamic + unreliable. Hall's model added 'noise' - culture + context of sender + influences (education, gender, ethics, role in society of the recipients). meaning of message isn't determined by sender.
- message -->
- schramm's model shows communciation = dynamic + unreliable. Hall's model added 'noise' - culture + context of sender + influences (education, gender, ethics, role in society of the recipients). meaning of message isn't determined by sender.
- e.g looking, watching, listening, deciphering a gesture
- absence: not including elements
- e.g. news stories not selected + excluding men from nurse pics
- most pics from riot focused on hooded/masked rioters, but their absence in this pic emphasizes impact of their actions on others.
- e.g. news stories not selected + excluding men from nurse pics
- construction: making conscious/subconscious choices when selecting + receiving content
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