McDonalds succeeding in France

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  • Created by: Richie
  • Created on: 31-05-17 12:01
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  • How did McDonalds succeed in France?
    • Establishment of McDo
      • Separation from US origins
      • Substitute for French 'hausse cuisine'
      • Cheaper too
    • Emphasis on tourism
      • Anglo-Saxon
      • Acclimat-isation to avoid accusation of cultural imperalism
    • Glocalisation
      • Campaign tackling food security
        • Tackling malbouffe
      • Open Door policy
        • No secrets about food + its origins
        • More industrialised food
      • Frenchified
      • Local Tastes
        • Salad
        • Croque-monsieur
        • McCroissant
        • Establish new personalised template = company boomed worldwide
    • Failure of Franchise
      • Jose Bove + C.P
      • Forced change
        • Forced Glocalisation
      • Bought back under corporate control
    • McDonaldisation
      • Efficiency
      • Calculability
      • Move away from people towards tech.
      • Predictability
      • Control
    • Altermondialisme
      • richesse de la France, en FR

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