McDonalds succeeding in France
- Created by: Richie
- Created on: 31-05-17 12:01
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- How did McDonalds succeed in France?
- Establishment of McDo
- Separation from US origins
- Substitute for French 'hausse cuisine'
- Cheaper too
- Emphasis on tourism
- Anglo-Saxon
- Acclimat-isation to avoid accusation of cultural imperalism
- Glocalisation
- Campaign tackling food security
- Tackling malbouffe
- Open Door policy
- No secrets about food + its origins
- More industrialised food
- Frenchified
- Local Tastes
- Salad
- Croque-monsieur
- McCroissant
- Establish new personalised template = company boomed worldwide
- Campaign tackling food security
- Failure of Franchise
- Jose Bove + C.P
- Forced change
- Forced Glocalisation
- Bought back under corporate control
- McDonaldisation
- Efficiency
- Calculability
- Move away from people towards tech.
- Predictability
- Control
- Altermondialisme
- richesse de la France, en FR
- Establishment of McDo
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