Food dudes school intervention programme
- Created by: Shannon
- Created on: 14-01-15 12:42
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- Health intervention Programme: Food dudes
- 3 key principles
- Rewards
- Children's consumption was rewarded with branded food dudes prized
- Role modelling
- Children watch clips of food dudes enjoying fruit and veg, which give them special life-force energy.
- Imitation & Observational learning most effective when...
- Role models are attractive/well-liked
- Role models are rewarded
- Multiple models
- Role models are slightly older
- Imitation & Observational learning most effective when...
- Children watch clips of food dudes enjoying fruit and veg, which give them special life-force energy.
- Repeated tasting
- More exposure to food increases liking
- Rewards
- 'Blue foods study' (Greenhalgh et al., 2009)
- 2% consumption of fruit and veg when exposed to negative peers rejecting food
- Was overridden by exposure to positive consumption later on (56%).
- Not effective for 3-4 year olds.
- Was overridden by exposure to positive consumption later on (56%).
- 70% consumption when exposed to positive peers avidly consuming foods.
- Secondary measurements
- online data capture
- Catering orders
- Parent and teacher questionnaires
- Secondary measurements
- 2% consumption of fruit and veg when exposed to negative peers rejecting food
- Primary school programme
- Intensive phase 1 (16 days)
- Diary
- e-mails
- Fruit and veg deliveries
- Rewards
- DVD episodes
- Phase 2 (school year)
- Decrease in rewards, become intermittent and are transferred online
- Untitled
- Parental involvement
- Level cards
- Changing dining room layout
- Snack containers
- Evaluation
- Inter-observer reliability checks
- London Schools (Horne et al., 2004)
- 700 children in deprived schools
- Consumption increased from 4% to 48% after 4 months in Food dudes school
- Massive difference to control school, results stayed the same.
- Consumption increased from 4% to 48% after 4 months in Food dudes school
- 700 children in deprived schools
- Ireland schools found significant increase of provision and consumption of fruit and vegetables in packed lunches after 12 months in schools with food dudes programme compared to control schools.
- Children begin to conceptualize themselves as healthy eaters.
- Provides children with intrinsically rewarding properties, increasing liking.
- Changes culture of school to support healthy eating.
- Awards
- WHO for counteracting obesity
- Public Health Excellence Awards, West MidlandsPartnerships
- Chief medical officer's gold medal award for combating obesity
- Local authorities research and intelligence award for best use of health research
- Local Authority Catering Award - most innovative concept.
- Primary measurements of consumption
- Trained observers
- Photos
- Intensive phase 1 (16 days)
- Special Schools
- Why?
- Resistant to change
- Neophobia
- Low priority
- Additional eating problems
- More likely to be obese
- More likely to have illness and social exclusion
- Biggest health inequalities
- Results
- 45% increase immediately fruit
- 100% overall increase fruit
- No change in control school
- 38% decrease in high fat, salt and sugar foods, no change in control school.
- Why?
- Nurseries
- Direct measure taking pics of f&v left on plate
- Phase 1 (32 days)
- FD passports
- Prizes
- DVD episodes & song
- Fruit & veg
- Energy tubes and tokens
- 1 pair presented daily e.g. broccoli and watermelon, 2 pieces of each
- Phase 2 (indefinite)
- Stickers given less
- Untitled
- Group contingency prizes
- 3 key principles
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