Health and Globalisation -TOBACCO

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  • Health and Globalisation -TOBACCO
    • Tobacco companies also affect global health
      • There are concerns that some companies are targeting countries that have not signed the treaty so have fewer restrictions
      • Companies are accused of aggressive marketing to target vulnerable populations, and exploiting people's lack of knowledge about tobacco's health effects
        • this could result in increased tobacco related illnesses
      • Philip Morris International
        • world's largest tobacco company and owns the world's top selling brand
        • Research and Production
          • PMI sells a lot of tobacco products. in 2005 it sold 805 billion cigarettes worldwide
          • PMI does research and develop less harmful tobacco products. these measures could help to reduce the number of tobacco-related illnesses worldwide
        • Distribution and sales
          • Sticks to the 'Framework Convention on Tobacco control' in the countries that have signed it. But uses a different range of advertising and marketing strategies in countries that haven't signed up
          • Does have a 'responsible marketing policy'. It's agreed not to market products to children and to put health warnings on all marketing materials and all packaging
    • about a third of the world's population over the age of 15 smoke
      • Although wealthier countries are beginning to smoke less it is becoming a huge problem elsewhere - 80% of smokers live in poor countries
    • almost 4 million people dies each year from tobacco related illnesses - such as lung cancer and heart disease
    • Death rates are rising because these related illnesses can take years to develop
      • because they can take a long time to develop, they're traditionally a health problem associated with wealthier countries
      • As poorer countries develop and life expectancy increases tobacco related illnesses are becoming more common
    • In 2003 the WHO developed a treaty called the 'Framework Convention on Tobacco Control'
      • Protects public health by restricting tobacco advertising, regulating the contents of tobacco products, making sure they're packaged and labelled correctly and regulating who they're sold to
        • it's hoped these measures will help to reduce the number of global smokers, reducing the number of tobacco related illnesses worldwide

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