growth (internal) (external)

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  • growth
    • External
      • merges and takeover
        • downward vertical
          • a primary business-like a farm opening a secondary business like a factory
        • upward vertical
          • a tertiary industry like jd (a shop) opening a cholthes factory (secondary industry)
        • horizontal
          • when 2 business that are the same merge
        • diversification
          • when 2 completely different businesses merge
    • Organic[internal]
      • more staff
      • selling more products
      • the number of shops
      • more product range
      • more staff
  • tertiary

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