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  • Growth
    • Organic
      • Profit increase
      • More staff
      • More shops
      • More customers/ sales
      • More product choice
    • External
      • Take-over
      • Diversification (virgin)
        • Spreads risk and achieves growth.
        • The different parts may not know much about each other.
      • Merging
      • Vertical integration
        • enables manufacturers to make sure they have the supplies and someone to sell them to.
      • Horizontal integration (Curry's/Pc World)
        • The bigger business controls more of the market and could get discount from the suppliers.
        • Enlarged business may not be easy to control.


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