Growth
- Created by: emilyrrich
- Created on: 11-07-18 09:35
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- Growth
- Organic
- Profit increase
- More staff
- More shops
- More customers/ sales
- More product choice
- External
- Take-over
- Diversification (virgin)
- Spreads risk and achieves growth.
- The different parts may not know much about each other.
- Merging
- Vertical integration
- enables manufacturers to make sure they have the supplies and someone to sell them to.
- Horizontal integration (Curry's/Pc World)
- The bigger business controls more of the market and could get discount from the suppliers.
- Enlarged business may not be easy to control.
- Organic
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