Group interviews

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  • Created by: greggs25
  • Created on: 21-02-15 16:12
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  • Group interviews
    • strengths
  • PARTICIPANTS may feel more comfortable being with others and thus more likely to open up.
    • strengths
    • they can be a useful way generating initial ideas that can be followed up in later research
      • the researcher can combine questioning with the opportunity to observe group dynamics and norms.
  • in a discussion, participants often throw ideas around the group, stimulatingeach others thinking. this produces richer and more reflective data.
    • PARTICIPANTS may feel more comfortable being with others and thus more likely to open up.
      • they can be a useful way generating initial ideas that can be followed up in later research
        • the researcher can combine questioning with the opportunity to observe group dynamics and norms.
  • Limitations
    • Group interviews
    • one or two individuals may dominate, inhibiting others from contributing.
      • Limitations

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