Gregorys top down theory
- Created by: georgialennard
- Created on: 18-04-15 10:37
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- Gregorys top down theory (1974)
- A01- perception is a process of construction. data+ stored knowledge
- perception as hypothesis formation- sensory data+ stored knowledge+ a hypothesis
- the role of previous knowledge- Bruner (1951) playing cards red clubs and black hearts. rectangular table.
- visual illusions- result of 'misapplied hypotheses'. usually work in real world but have been misapplied.
- examples:converging lines, necker cube, muller lyer illusion.
- A02- research evidence: hypothesis testing- Khorosani et al. the role of previous knowledge: Bruner and minturn, 13. visual illusions- cross cultural research segall huts.
- strengths- can explain ambiguous situations. can help in the design of computer systems that can 'see' the world. limitations: lack of ecological validity.
- palmers role of context- (1975) contextual scene. IDA- real world app- US naval ship USS Vincennes.
- A01- perception is a process of construction. data+ stored knowledge
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