GQ representation

  • Created by: tia5303
  • Created on: 16-07-20 17:16
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  • representation
    • ethnicity
      • uses highly successful black cover star (Dwayne Johnson is half Samoan and half African- American
      • GQ is presenting a role model for its readers, someone to aspire to be like
      • Johnson's success as a wrestling character allowed him to cross over into more mainstream culture, most importantly an actor.
        • black actors have, historically, always been paid less than their white co stars and so for Johnson to be considered one of the most bankable Hollywood stars is an achievement and his success is even greater than one first realizes.
    • gender
      • the use of Johnson's iconic bicep with its brahma tattoo reinforces the stereotype of men as having to be hyper masculine, strong and muscular.
      • for modern men, there us a social expectation that they have to 'have it all': health, wealth and strength and the image of Johnson supports this as he epitomizes all three.
        • also just like their female counterparts, the very essence of mens lifestyle magazines is consumerism and so the images and cover lines will always seek to support this, informing men of what they supposedly need, 'the essential wellness gadget' and also showing them thing to covet, 'your ideal beach watch'.
      • the cover line reads, 'how Dwayne Johnson became Hollywood's most bankable star'.
        • the reader understands this to mean that he is a success in Hollywood, he brings in a lot of revenue for film companies.
          • this is reinforcing the capitalist ideology that for a man to be successful you must be wealthy and make a lot of money
      • cover lines such as: 'how to be a man in 2016' suggest that the reader cannot possibly already know this and will need the magazine to help show him the way
        • this is similar to female magazines that tell their readers how to be beautiful, get fit and dress well.
          • the importance of body image and consumerism doesn't change just because of gender
    • no representation on disability on the cover or lgbt community articles
    • age
      • Johnson is a middle aged male, he is presented as masculine and storng


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