Google

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  • Created by: Eleanor
  • Created on: 29-03-13 07:54
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  • Google
    • Culture
      • Renowned for it's unique culture.
      • Highly entrepreneurial this has enabled the firm's phenomenal turnover growth through generating innovations.
      • Innovative
        • Highly entrepreneurial this has enabled the firm's phenomenal turnover growth through generating innovations.
    • Technical change
      • Google Search Optimisation
        • user designs a website so it comes up very high on Google results.
      • Google instant
      • Google maps
      • Google Phone Nexus
    • Strategy
      • To maximize profits, they need to learn as much as it can about its users. With more information, it can sell more accurately targeted ads,(more expensive ones).
    • Competition
      • Users aren't logged into Google and to switch search engine is so fast and costs nothing.
      • Competes on ways to get information.
        • Amazon, Ebay
        • Facebook, Twitter
        • Mobile apps mean you don't need to go through a search engine
      • Only responsibe for 3% of the ad revenue companies switch through all types of advertising still
    • Mission
      • "to organize the world's information and make it universally accessible and useful"
    • Leadership
      • Sandberg
        • Joined in 2001-2007
        • she bulit Google's global online sales unit into the company's biggest revenue producer.
        • expanded her staff from 4-4000
        • Charismatic executive
        • Aimed to mentor and demand at the same time

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