- Created by: Eleanor
- Created on: 29-03-13 07:54
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- Google
- Culture
- Renowned for it's unique culture.
- Highly entrepreneurial this has enabled the firm's phenomenal turnover growth through generating innovations.
- Innovative
- Highly entrepreneurial this has enabled the firm's phenomenal turnover growth through generating innovations.
- Technical change
- Google Search Optimisation
- user designs a website so it comes up very high on Google results.
- Google instant
- Google maps
- Google Phone Nexus
- Google Search Optimisation
- Strategy
- To maximize profits, they need to learn as much as it can about its users. With more information, it can sell more accurately targeted ads,(more expensive ones).
- Competition
- Users aren't logged into Google and to switch search engine is so fast and costs nothing.
- Competes on ways to get information.
- Amazon, Ebay
- Facebook, Twitter
- Mobile apps mean you don't need to go through a search engine
- Only responsibe for 3% of the ad revenue companies switch through all types of advertising still
- Mission
- "to organize the world's information and make it universally accessible and useful"
- Leadership
- Sandberg
- Joined in 2001-2007
- she bulit Google's global online sales unit into the company's biggest revenue producer.
- expanded her staff from 4-4000
- Charismatic executive
- Aimed to mentor and demand at the same time
- Sandberg
- Culture
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