- Gender Terms
- Marked terms - for example a 'male nurse' - suggests it strays away from what is normal.
- Generic terms - "mankind" or "he" used when gender isn't specified. They are exclusive of females.
- Semantic derogation - corresponding terms for both genders however some have negative connotations. e.g. sir/madam, master/mistress - can be degrading
- Diminutive suffixes - like "actrESS" - distinguish females from males.
- Semantic field - certain groups of words are used to refer to females, such as food (honey, sweetie, etc) and animals (cow, bird, etc)
- Address terms - Mr, Mrs, Ms - implies marital status is important for women.
- Derogative - for example - ******, gay, tart, etc.
- Stereotyping - generalising the genders, such as females liking pink and being weaker, pretty and emotional.