Gender Representations Perspectives

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  • Created by: ecotts
  • Created on: 31-12-17 16:10
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  • Gender representation Perspectives
    • Feminist
      • Liberal
        • Gender representations are slowly changing as a response to women's achievements
        • Milz
          • Women early achieve high positions in media organizationsmeaning it may put women off as the news room is are dominated
        • Lauzen
          • Women only made up 27% of directors, writers products etc
            • And only made 29% of major characters and continued to be in hair/make up costume which have a lower status
      • Marxist
        • The starting point for images of men and women in the media are economically based
        • women's magazine promote false needs around beauty, size and shape
          • They oppress women in believing their appearance is their main worry
      • Radical
        • Wolf
          • they deliberately dupe/ fool women into believing in the 'beauty myth'
            • The idea that women should adherer to the particular looks, sexiness, shape and weight
        • It created false consciousness in women as the media see their appearance as a goals to happiness
      • Criticisms
        • Gauntlett
          • The reality is that the messages of gender and sexuality are likely to be mixed
        • Magazines aimed at older women follow traditional values and ideas of women roles
    • Post-modernist
      • Because we are media saturated it gives us a complex and wider view on gender as it is new and developed
      • Women no longer get straightforward messages that suggest there is only one way of masculinity/ family
        • It no longer challenges traditional gender definitions
        • Women kick-boxed out of housewife into a fisety successful girl icon
          • Legally Blonde
        • New emphasis on men's emotions and problems which challenge men toughness
          • Reality T/V stars
    • Pluralist
      • If audience had a problem with how women are represented in the media, females wouldn't consume to the product
      • No evince that women have a problem with how they are represented
        • Therefore feminist stereotype women by saying they are easily influenced

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