Gender Representations Perspectives
- Created by: ecotts
- Created on: 31-12-17 16:10
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- Gender representation Perspectives
- Feminist
- Liberal
- Gender representations are slowly changing as a response to women's achievements
- Milz
- Women early achieve high positions in media organizationsmeaning it may put women off as the news room is are dominated
- Lauzen
- Women only made up 27% of directors, writers products etc
- And only made 29% of major characters and continued to be in hair/make up costume which have a lower status
- Women only made up 27% of directors, writers products etc
- Marxist
- The starting point for images of men and women in the media are economically based
- women's magazine promote false needs around beauty, size and shape
- They oppress women in believing their appearance is their main worry
- Radical
- Wolf
- they deliberately dupe/ fool women into believing in the 'beauty myth'
- The idea that women should adherer to the particular looks, sexiness, shape and weight
- they deliberately dupe/ fool women into believing in the 'beauty myth'
- It created false consciousness in women as the media see their appearance as a goals to happiness
- Wolf
- Criticisms
- Gauntlett
- The reality is that the messages of gender and sexuality are likely to be mixed
- Magazines aimed at older women follow traditional values and ideas of women roles
- Gauntlett
- Liberal
- Post-modernist
- Because we are media saturated it gives us a complex and wider view on gender as it is new and developed
- Women no longer get straightforward messages that suggest there is only one way of masculinity/ family
- It no longer challenges traditional gender definitions
- Women kick-boxed out of housewife into a fisety successful girl icon
- Legally Blonde
- New emphasis on men's emotions and problems which challenge men toughness
- Reality T/V stars
- Pluralist
- If audience had a problem with how women are represented in the media, females wouldn't consume to the product
- No evince that women have a problem with how they are represented
- Therefore feminist stereotype women by saying they are easily influenced
- Feminist
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