Gender Representation (Male)

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  • Created by: 11DJ
  • Created on: 24-01-18 10:26
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  • Gender Representation (Male)
    • In 2005, fewer than 5% of chief executives of the largest companies in Britain and fewer than 10% of editors of national newspapers are female
    • Men and the Media
      • Children Now (1999)
        • Asked boys between 10-17 what they thought about males TV
        • Attention focused on girls
        • Shown in workplace
        • Violent + angry
        • Leaders + problem solvers
        • Funny, confident, successful
        • Rarely cry
    • Easthorpe
      • Media portrays a real man as is based on strength, aggression, and violence
      • This myth means that men are unable to reach this goal of 'true hegemonic masculinity'
    • McNamra
      • 80% of representations were negative
      • 20% focused on metrosexual male
      • Men demonised by media representations of masculinity
    • Magazines for men
      • e.g. GQ
      • e.g emotionally vulnerable, achieve fatherhood etc.
    • Postmodernist
      • Mort
        • Rise in male fashion magazines/products reflects the change in social attitudes of men and emergence of metrosexual man
    • Gauntlett
      • Studied 'FHM' magazine
        • Positive as it encouraged men to be caring, considerate lovers, useful in the home, fashionable, and funny
          • Gauntlett
            • Studied 'FHM' magazine
              • Positive as it encouraged men to be caring, considerate lovers, useful in the home, fashionable, and funny
      • Colliers
        • Messages are contradictory
        • Images are of rugged extra-strong macho men
      • Rutherford
        • Media attempt to reclaim masculine authority by celebrating traditionally male concerns

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