franchising
- Created by: katiejw24
- Created on: 11-05-17 11:46
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- franchising
- franchisor
- the business that gives the franchisee the right to sell its products or service
- more people selling their products
- royalties are paid by franchisee
- high start up costs so gain high income from franchisees buying into the franchise
- still has total controll over what happens within the store
- easier to expand as franchisees buy into creating a store
- franchisee
- a business that agrees to manufacture, distribute a branded product under licence by the franchisor
- gets an established brand name
- training is provided
- equiptment is provided
- on going support is given
- access to goods and services
- advertising and promotion is provided
- operate in an exclusive area
- franchisor
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