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  • Created by: Eleanor
  • Created on: 17-04-13 15:08
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  • Franchises
    • Franchisee
    • Franchisor
      • Is the owner of the whole franchise
    • Benefits
      • Failure rate is much less than a sole trader
      • Get advice and guidance
      • Good way of training towards a full entrepreneurial business
      • Easier to get a loan because it is a well known brand.
      • Advertising is paid for
      • More likely to purchase in bulk so economies of scale
    • Drawbacks
      • Only franchisors products can be sold
      • Success depends on other stores and popularity of the product
      • Must abide by legal agreements
      • No individualilty


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