Framing
- Created by: dominique_jlsxx
- Created on: 16-10-18 19:51
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- Framing
- =The manner in which an issue is presented and the suggestions for how to think about it.
- Frames: define problems, diagnose causes, make moral judgements and suggest remedies.
- Kinder and Nelson (2005)
- Suggested that framing depends on the individual and the attention to the issue.
- The pre-existing views are more accessible.
- This is referred to as the accessibility model (Slothuus, 2008)
- Slothuus (2008)
- The importance change model proposed that frames make some considerations more important than others.
- Issues brought to the forefront and therefore can influence thinking. This is referred to as the content change model.
- People are often exposed to more than one frame and those frames may provide different competitive pictures of a candidate or issue.
- Tversky and Kahneman (1981)
- "The frame that a decision maker adopts is controlled partly by the formulation of a problem..
- and partly by the norms, habits and personality of the decision maker"
- Example: the Asian disease scenario.
- "The frame that a decision maker adopts is controlled partly by the formulation of a problem..
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