Framing

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  • Framing
    • =The manner in which an issue is presented and the suggestions for how to think about it.
    • Frames: define problems, diagnose causes, make moral judgements and suggest remedies.
    • Kinder and Nelson (2005)
      • Suggested that framing depends on the individual and the attention to the issue.
      • The pre-existing views are more accessible.
      • This is referred to as the accessibility model (Slothuus, 2008)
    • Slothuus (2008)
      • The importance change model proposed that frames make some considerations more important than others.
      • Issues brought to the forefront and therefore can influence thinking. This is referred to as the content change model.
    • People are often exposed to more than one frame and those frames may provide different competitive pictures of a candidate or issue.
    • Tversky and Kahneman (1981)
      • "The frame that a decision maker adopts is controlled partly by the formulation of a problem..
        • and partly by the norms, habits and personality of the decision maker"
      • Example: the Asian disease scenario.

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