Formats, Platforms and Purposes

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  • Formats, Platforms & Purposes
    • Audience: how we categorise audiences of moving image.
      • Primary
        • Demographic
        • Age
        • Gender
        • Occupation
      • Secondary
        • Psychographics
        • Values
        • Attitudes
        • Culture
    • Formats: How can audiences access/consume moving image?
      • Digital
        • Internet
        • Streamed Download
      • Physical
        • DVD
      • Broadcast
        • TV
    • Purpose: What is the purpose of the moving image?
      • To be entertained
      • To be informed
      • To be educated
      • To experience
      • To persuade and promote

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