Factors that affect perception

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  • Factors that affect perception
    • Selective attention: giving priority to a particular incoming sensory message
    • Divided attention: allotting mental space or effort to various tasks or parts of a task - related ot our limited capacity for storing and thinking about info
    • Intense stimuli
    • Repetitious stimuli
    • change in stimuli
    • Inattentional blindness: failure to perceive a stimulus that is in plain view but not the focus of attention
    • habituation - orientation response habituates
    • motives and emotions


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