factors influencing voting in elections

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    • Partisanship
      • Voters may choose to support a party because they strongly identify with the party
      • There has been partisan dealignment in the UK recently where voters have stopped identifying with parties and have instead become floating voters
      • Disilusion and apathy explain the loss of party appeal to voters.It means that voters have become disengaged in politics and lack confidence and trust in them to solve their issues
    • Class based voting
      • Traditionally, social class influenced who citizens voted for, with the working class with labour and middle classes with conservative
      • Class dealignment has taken place, with fewer voters identifying with a particular class
        • This can be explained by the increase of the UK's middle classes, the decline in trade union power, the privatisation of industries and greater education oppurtunities
    • Government competency
      • Governing competency is how voters perceive each party's ability to run the country.
        • The success of a government's policy, including economic policy and strong leadership affects how their competency is judged
          • For example, John Major's lack of competency was a factor to labour winning the election
    • Age
      • Traditionally, older people support conservatives
      • This is thought to be because conservatives are most likely to protect the material interests of older people and because of their disdain for change
        • In 2017,47% more support from voters aged 18-19 than conservatives.
      • Young people are less likely to vote
        • 84% of over 70 year olds voted
    • Region
      • Geographical region is important. Voters in less affluent areas such as the North are more likely to vote labour. Areas such as Surrey are conservative
    • Ethinicity and Race
      • Ethnic minorities are more likely to support Labour because of their multi-cultural agenda
        • 2017- 65% of minorites voted Labour
    • Important statistics
      • Age has increased in importance over they years
      • In 2010, there was a large difference among older voters with 44%  of voters over 65 supporting the conservatives compared to 31% of voters supporting labour.
      • In 1997, Labour won 50% of the skilled working class vote
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