Factors explaining the 2010 general election

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  • Created by: kmules15
  • Created on: 16-01-22 12:11
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  • Factors explaining the 2010 general election
    • Policies/ manifestos
      • Little difference between three parties on main issue (reduce budget deficit)
        • Increased to £163 billion since financial crash of 2007-08
        • All three pledge to make savings without sacrificing public services
          • Cons alone in calling for immediate cuts; Lab said it would jeopardise econ recovery + cuts should be gradual
            • 2008- Cons focused attacks on Lab econ mismanagement, accused them of reckless over- spending
              • 59% agreed
    • Wider political context
      • Brown encouraged speculation of an autumn election to secure mandate
        • When he didn't he was ridiculed for cowardice + rep didn't recover
          • Then had to deal with financial crisis etc
            • Didn't get much credit for emergency action
      • Harshly treated in the media
        • No articulate vision for the country
          • Insecure, cantankero-us workaholic
      • Poll showed 33% thought Cameron as most capable, 29% for Brown
        • However, Brown thought to have best understanding of problems facing Britain
          • Not fully convinced of Cameron
            • Cameron's popularity came from trad con territory
              • Immigration, law and order
      • 36% thought none of the three main parties had had the best policy
    • Election campaign
      • Shows limited importance of campaigns
        • Despite intense targeting of marginal seats in 2005-10, Con still 20 seats short of a majority
        • Brown's 'bigoted woman' incident
          • Limited impact- Brown was already behind in the polls and Labour held Rochdale
        • First used of televised debates
          • 'Cleggmania'
            • Sudden boost in support for Clegg
              • Fell back before polling day
                • Lost total of five seats

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