Factors explaining the 2010 general election
- Created by: kmules15
- Created on: 16-01-22 12:11
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- Factors explaining the 2010 general election
- Policies/ manifestos
- Little difference between three parties on main issue (reduce budget deficit)
- Increased to £163 billion since financial crash of 2007-08
- All three pledge to make savings without sacrificing public services
- Cons alone in calling for immediate cuts; Lab said it would jeopardise econ recovery + cuts should be gradual
- 2008- Cons focused attacks on Lab econ mismanagement, accused them of reckless over- spending
- 59% agreed
- 2008- Cons focused attacks on Lab econ mismanagement, accused them of reckless over- spending
- Cons alone in calling for immediate cuts; Lab said it would jeopardise econ recovery + cuts should be gradual
- Little difference between three parties on main issue (reduce budget deficit)
- Wider political context
- Brown encouraged speculation of an autumn election to secure mandate
- When he didn't he was ridiculed for cowardice + rep didn't recover
- Then had to deal with financial crisis etc
- Didn't get much credit for emergency action
- Then had to deal with financial crisis etc
- When he didn't he was ridiculed for cowardice + rep didn't recover
- Harshly treated in the media
- No articulate vision for the country
- Insecure, cantankero-us workaholic
- No articulate vision for the country
- Poll showed 33% thought Cameron as most capable, 29% for Brown
- However, Brown thought to have best understanding of problems facing Britain
- Not fully convinced of Cameron
- Cameron's popularity came from trad con territory
- Immigration, law and order
- Cameron's popularity came from trad con territory
- Not fully convinced of Cameron
- However, Brown thought to have best understanding of problems facing Britain
- 36% thought none of the three main parties had had the best policy
- Brown encouraged speculation of an autumn election to secure mandate
- Election campaign
- Shows limited importance of campaigns
- Despite intense targeting of marginal seats in 2005-10, Con still 20 seats short of a majority
- Brown's 'bigoted woman' incident
- Limited impact- Brown was already behind in the polls and Labour held Rochdale
- First used of televised debates
- 'Cleggmania'
- Sudden boost in support for Clegg
- Fell back before polling day
- Lost total of five seats
- Fell back before polling day
- Sudden boost in support for Clegg
- 'Cleggmania'
- Shows limited importance of campaigns
- Policies/ manifestos
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