Factors explaining the 1997 general election
- Created by: kmules15
- Created on: 16-01-22 11:48
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- Factors explaining the 1997 election
- Policies/ Manifestos
- Blair drove modernisation
- 'New Labour' abandoned old-fashioned policies like nationalisation, tax increase + strengthening trade union powers
- Put off non-committed middle class voters
- Also tough on law and order
- Rising crime rate in 1990s
- Labour won endorsement of The Sun and The Times
- New Labour = moderate and has interests of 'middle England' at heart
- Stressed policy areas where they promised to make a difference (reducing class sizes, cutting hospital waiting lists)
- 'New Labour' abandoned old-fashioned policies like nationalisation, tax increase + strengthening trade union powers
- No stark difference between Lab and Con
- Lab policies on constit reform put them on equal ground with Lib Dems
- Lib Dem tactical votes went to Labour
- Blair drove modernisation
- Election campaign
- Labour
- Employed public relations experts to handle the media
- Focus groups assessed public opinion
- Targeted marginal seats
- Impact shouldn't be exaggerated
- Vote increased 12.5% in target seats but 13.4% in neglected areas
- Party's lead in opinion polls actually declined during campaign
- Employed public relations experts to handle the media
- Labour
- Wider political context
- Narrow Con victory in '92 helped Labour
- Failures in Major's government can explain '97 result
- Turnout was at 71% so less than 31% electorate voted Labour
- Country recovering from recession earlier in the decade
- Black Wednesday was remembered as opposed to the improvement that followed
- Plus the recovery didn't = tax cuts or investment in public service
- Con lost rep as efficient managers of econ
- Black Wednesday was remembered as opposed to the improvement that followed
- Con had experienced series of financial/ sexual scandals
- Plus continuing divisions over Britain's relationship with the EU
- Narrow Con victory in '92 helped Labour
- Policies/ Manifestos
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