Explanations of conformity.
- Created by: Hannah
- Created on: 10-04-13 16:54
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- Explanations of conformity.
- Normative social influence.
- This happens when an individual acts in the same way as the majority without actually accepting their view.
- Also know as compliance.
- EVALUATION
- BULLYING-Garandeau and Cillessen showed how children with a low level of friendship can be manipulated by a skillfull bully.
- NORMATIVE INFLUENCE AND SMOKING- accepted that thier is a strong correlation between peoples normative beliefs and thier behaviour.(Linkenbach and Perkins)
- CONSERVATION BEHAVIOUR-Schultz et al found that hotel guest exposed to the normative message, 75% of guest reused their towels each day.
- Informational social influence.
- When inderviduals go along with the majority beause then genuinely believe its right.
- Also know as internalistion
- EVALUATION
- POLITICAL OPINION- Fein et al showed how judgments of candidates could be influenced by knowledge of the reactions of the majority.
- DEVELOPMENT OF SOCIAL STEREOTYPES-exposure to negative information more likely to shape social stereotpes it represented as "view of the majority" (Wittenbrink and Henly)
- MAA PSYCHOGENIC ILLNESS-Jones at al, illness symptoms can spead rapidally among members of a group even though there is no cause.
- Normative social influence.
- Also know as compliance.
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