Explanations of Conformity

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  • Created by: H4f5ah
  • Created on: 20-12-21 08:10
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  • Explanations of Conformity
    • NSI
      • 1. Normative Social Influence is driven by the desire to be liked
      • 2. An individual will conform to a groups behaviour in order to avoid ridicule and gain acceptance
      • 3. Leads to compliance
      • RTS was conducted by Asch
    • ISI
      • 1. Informational Social Influence is driven by the desire to be right
      • 2. When an individual lacks knowledge about how to behave, they conform by seeking information from the group which they assume is correct.
      • 3. Leads to internalisation
      • RTS was conducted by Jenness

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