Explanations of Conformity
- Created by: H4f5ah
- Created on: 20-12-21 08:10
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- Explanations of Conformity
- NSI
- 1. Normative Social Influence is driven by the desire to be liked
- 2. An individual will conform to a groups behaviour in order to avoid ridicule and gain acceptance
- 3. Leads to compliance
- RTS was conducted by Asch
- ISI
- 1. Informational Social Influence is driven by the desire to be right
- 2. When an individual lacks knowledge about how to behave, they conform by seeking information from the group which they assume is correct.
- 3. Leads to internalisation
- RTS was conducted by Jenness
- NSI
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