compliance x2

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  • Explanations for Conformity
    • Informational Social Influence
      • ISI Is where we agree with the opinion of the majority because we value it and want to be correct and we want to be correct
      • Most likely to happen in new situations
      • Most likely to lead to Internalisation
    • Normative Social Influence
      • NSI is where we agree with the opinion of the majority because we want to be accepted, and gain social approval
      • Going against the majority might lead to rejection from the group
      • Most likely to lead to compliance

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