• Created by: AJMStudy
  • Created on: 12-04-15 13:15
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  • Experiments
    • Laboratory
      • Conducted in a lab setting.
        • Can control extraneous variables.
        • Reliable and repeatable.
        • Easy to establish trends.
        • Lacks ecological validity.
        • Produces artificial results.
        • Demand characteristics.
        • Ethical issues can arise (eg. deception).
    • Field
      • Behaviour is studied in natural environment but the IV is still manipulated.
        • High ecological validity.
        • Demand characteristics are avoided.
        • Can't control extraneous or other variables.
        • Untitled
    • Natural
      • Naturally occurring behaviour where the IV is not directly manipulated.
        • Easier to study relationships that would otherwise be unethical.
        • No control over extraneous variables.


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