evidence for affluence
- Created by: catrionabucknell_
- Created on: 07-03-16 21:55
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- Evidence of USA's increasing affluence
- Changing Work Force
- white collar work increased, 21.2m 1950, 27.2m in 1960
- service industries 1960 7.6m
- less manual labour 39%-36% 1960
- Consumerism and Domestic Technology
- 1960 family incomes had 30% more purchasing power than 1950's
- labour saving devices - freedom
- mass media took over advertisement
- Teenage consumerism
- $1.5 billion on entertainment 1958
- ate 20% more than adults
- owned 10 million record players
- Expansion of Suburbs
- accelerated growth from mid 1940's
- homes built between 1948-1958 - 11 million / 13 million in suburbs
- 1960:33% people lived in suburbia
- Why?
- post war housing shortage
- FHA and Veterans administration offered 90% of mortgages for 30%
- 1955: 41% of mortgages
- white flight away from cities
- accelerated growth from mid 1940's
- Changing Nature of Cities
- growth of urban ghettos due to white flight
- racist - segregated society
- high rent and not supported by agencies
- black pressure for desegregation caused whites to flee
- manipulation of law to tear down ghettos
- federal gov. failed to alleviate black housing
- 325,203 houses built (1955-1963)
- Growing Ownership & Use of Cars
- car ownership: 39.3 million - 1950, 73.8 million - 1960
- Eisenhower initiated great highway construction, 41,000 miles
- demonstrated status: working class = Chevrolet or Fords
- 1955 alone 7.9 million cars manufactured
- Changing Work Force
- Ethnic Status: Hispanics 2nd hand Chevys
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