Evidence F (New Balance)

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  • Evidence F
    • Raising awareness through a popular sport
      • Football
        • Supplying Liverpool football kits
    • Using celebrity endorsement
      • New market
      • A way to get into the UK market
    • Flagship stores
      • Internal growth
      • Increase visibility
      • Main shop in country
    • 500 stores in Asia
      • Cheaper costs for distribution in Asia
    • Challenges of expanding
      • Cultural differences
        • Communication
      • Loss of control
        • Leads to diseconomies of scae
      • Timezone differences
        • Leads to diseconomies of scae
      • Exchange rate fluctuations


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