Evidence A (New Balance)

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  • Evidence A
    • Aesthetically pleasing product
      • Solid colours
        • Unique
    • Celebrity endorsement
      • Leads to high demand
      • Trends
      • Target market = teens/young adults
        • Look up to people like Rihanna
    • Sold on Asos.com
      • Digital marketing
        • Increase in popularity of online sales
          • Multichannel distribution
      • E-commerce
    • Price Inelastic
      • Due to brand loyalty
      • Charge premium prices due to branding
    • Competitors
      • Nike
        • Focuses on sports trainers
        • Been around a while
        • Wider product portfolio
        • Established brand
        • Variety of celebrities
    • Themes
      • BRANDING
      • LOCATION
      • GROWTH
      • ONLINE RETAILING
    • Flimby
      • Nice location
      • Easy access
      • Well respected
      • Employees valued
        • Motivation high?
          • Human compettiveness
          • Decent wages
      • Good management style
      • Ethics are good

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