The Eventscape
- Created by: forgettingbecca
- Created on: 15-05-18 17:10
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- The Experience Economy - Pine and Gilmore (1991)
- The economic value of a given offering increases as its form changes a commodity product or service to an experience
- A product has the highest economic value when it become an experience product
- Compared with other economic offerings, the creation of experience consumption depends of the extent of a customer's participation and absorption during the consumption process
- Therefore, while a key attribute of service products involves focusing on the extent of customisation. The dominant element of experience offerings lies on the level of personalisation
- The Eventscape
- Aspects of Event Design
- Event creators are in effect the designers of experience
- The Concept of experience is complex and multidimensional
- An experience - Noun - 'I had an amazing experience'
- Something Experienced - Verb -
- The Concept of experience is complex and multidimensional
- Understanding of the human experience has its roots in many fields and disciplines, covering both the social and natural sciences
- The more insight event creators can gain, then the more the design of event experiences cab develop into a predictive skill, based upon informed and purposeful action. (Berridge, 2012; Bead, 2014)
- Peoples construct their own unique experiences, based on their perceptions and the experience will be heavily influenced by factors such as personal needs and past experiences
- Event creators are in effect the designers of experience
- Quotes
- Event design
- Definition: Getz 2016 "Event Design is the creation, conceptual development and staging of an event using event deign principles and techniques to capture and engage the audience with a positive and meaningful experience."
- "Design is essential to an event's success because it leads to improvement of the event on every level."
- 5 Design Principles for Events - Moss (2014)
- Scale
- Shape
- Focus
- Timing
- Build
- Audience
- How the audience is captured by - and importantly engages with - the created and staged experience is formed in 2 parts: development and practical development
- Doing so ensures that not only will the event achieve its aims and objectives, but will provide experiences where the audience are moved and engaged (Getz, 2016)
- How the audience is captured by - and importantly engages with - the created and staged experience is formed in 2 parts: development and practical development
- Variables
- Human Variables
- Layout and Design Variables
- Event Specific Design Elements
- Definition: Getz 2016 "Event Design is the creation, conceptual development and staging of an event using event deign principles and techniques to capture and engage the audience with a positive and meaningful experience."
- Aspects of Event Design
- The more personalisation a business manages to create, the more the customer will be prepared to spend
- E.G Disneyland, where customers pay to immerse themselves in distinctive and memorable experiences
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