The Eventscape

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  • The Experience Economy - Pine and Gilmore (1991)
    • The economic value of a given offering increases as its form changes a commodity product or service to an experience
    • A product has the highest economic value when it become an experience product
    • Compared with other economic offerings, the creation of experience consumption depends of the extent of a customer's participation and absorption during the consumption process
      • Therefore, while a key attribute of service products involves focusing on the extent of customisation. The dominant element of experience offerings lies on the level of personalisation
    • The  Eventscape
      • Aspects of Event Design
        • Event creators are in effect the designers of experience
          • The Concept of experience is complex and multidimensional
            • An experience - Noun  - 'I had an amazing experience'
            • Something Experienced - Verb -
        • Understanding of the human experience has its roots in many fields and disciplines, covering both the social and natural sciences
          • The more insight event creators can gain, then the more the design of event experiences cab develop into a predictive skill, based upon informed and purposeful action. (Berridge, 2012; Bead, 2014)
        • Peoples construct their own unique experiences, based on their perceptions and the experience will be heavily influenced by factors such as personal needs and past experiences
      • Quotes
      • Event design
        • Definition: Getz 2016 "Event Design is the creation, conceptual development and staging of an event using event deign principles and techniques to capture and engage the audience with a positive and meaningful experience."
          • "Design is essential to an event's success because it leads to improvement of the event on every level."
        • 5 Design Principles for Events - Moss (2014)
          • Scale
          • Shape
          • Focus
          • Timing
          • Build
        • Audience
          • How the audience is captured by - and importantly engages with - the created and staged experience is formed in 2 parts: development and practical development
            • Doing so ensures that not only will the event achieve its aims and objectives, but will provide experiences where the audience are moved and engaged (Getz, 2016)
        • Variables
          • Human Variables
          • Layout and Design Variables
          • Event Specific Design Elements
    • The more personalisation a business manages to create, the more the customer will be prepared to spend
      • E.G Disneyland, where customers pay to immerse themselves in distinctive and memorable experiences


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