evaluating the behaviourist approach
- Created by: imyimss
- Created on: 01-10-18 17:25
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- ethical run-ins
- SKINNER RELIANCE ON ANIMALS IN RESEARCH
- lack of mundane realism
- EVALUATING THE BEHAVIOURIST APPROACH
- LIMITED PERSPECTIVE ON BEHAVIOUR
- doesn't consider other forms of learning
- Sherry + Galef found birds learnt to open a tub of cream by watching other birds
- doesn't consider other forms of learning
- CLASSICAL ONLY APPROPRIATE FOR SOME LEARNING
- Seligman - animals are prepared to learn associations that are significant to their survival needs yet unprepared to learn associations that aren't significant
- MARKETING
- GERALD GORN
- works in business favour as can help boost sales and shape target audience
- consumers behaviours can be influenced easily
- goes against intuition that all decisions made are conscious and uninfluenced by external factors - our own choice
- GERALD GORN
- THERAPIES
- phobias, anxiety, eating disorders
- SILVERMAN
- patients earn monetary reinforcement for providing cocainefree urine samples
- Increasing reinforcement magnitude and duration can increase effectiveness
- reduces chances of relapse
- LIMITED PERSPECTIVE ON BEHAVIOUR
- tell us little about human behaviour
- argue that humans have free will unlike animals
- actions aren't determined externally beyond this will
- he suggests that we have no conscious insight into our behaviours
- mistreatment of animals / breach guidelines
- increase understanding of types of learning outweigh such ethical issues?
- SKINNER RELIANCE ON ANIMALS IN RESEARCH
- humans being product of their conditioning - ignores evidence from other shaping factors
- LIMITED PERSPECTIVE ON BEHAVIOUR
- doesn't consider other forms of learning
- Sherry + Galef found birds learnt to open a tub of cream by watching other birds
- doesn't consider other forms of learning
- LIMITED PERSPECTIVE ON BEHAVIOUR
- species face different challenges to survive
- CLASSICAL ONLY APPROPRIATE FOR SOME LEARNING
- Seligman - animals are prepared to learn associations that are significant to their survival needs yet unprepared to learn associations that aren't significant
- relationship between CS and UCS more difficult to establish
- more appropriate for specific type of association
- CLASSICAL ONLY APPROPRIATE FOR SOME LEARNING
- experiment involving background music and participant picking a pen colour for a gift
- GERALD GORN
- works in business favour as can help boost sales and shape target audience
- consumers behaviours can be influenced easily
- goes against intuition that all decisions made are conscious and uninfluenced by external factors - our own choice
- due to previous conditioning they picked a certain colour pen when the pleasant music was played
- GERALD GORN
- operant conditioning for cocaine addiction
- SILVERMAN
- patients earn monetary reinforcement for providing cocainefree urine samples
- Increasing reinforcement magnitude and duration can increase effectiveness
- reduces chances of relapse
- SILVERMAN
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