evaluating the behaviourist approach

  • Created by: imyimss
  • Created on: 01-10-18 17:25
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  • ethical run-ins
    • SKINNER RELIANCE ON ANIMALS IN RESEARCH
      • lack of mundane realism
      • EVALUATING THE BEHAVIOURIST APPROACH
        • LIMITED PERSPECTIVE ON BEHAVIOUR
          • doesn't consider other forms of learning
            • Sherry + Galef found birds learnt to open a tub of cream by watching other birds
        • CLASSICAL ONLY APPROPRIATE FOR SOME LEARNING
          • Seligman - animals are prepared to learn associations that are significant to their survival needs yet unprepared to learn associations that aren't significant
        • MARKETING
          • GERALD GORN
            • works in business favour as can help boost sales and shape target audience
            • consumers behaviours can be influenced easily
              • goes against intuition that all decisions made are conscious and uninfluenced by external factors - our own choice
        • THERAPIES
          • phobias, anxiety, eating disorders
          • SILVERMAN
            • patients earn monetary reinforcement for providing cocainefree urine samples
            • Increasing reinforcement magnitude and duration can increase effectiveness
              • reduces chances of relapse
      • tell us little about human behaviour
      • argue that humans have free will unlike animals
        • actions aren't determined externally beyond this will
        • he suggests that we have no conscious insight into our behaviours
    • mistreatment of animals / breach guidelines
      • increase understanding of types of learning outweigh such ethical issues?
  • humans being product of their conditioning - ignores evidence from other shaping factors
    • LIMITED PERSPECTIVE ON BEHAVIOUR
      • doesn't consider other forms of learning
        • Sherry + Galef found birds learnt to open a tub of cream by watching other birds
  • species face different challenges to survive
    • CLASSICAL ONLY APPROPRIATE FOR SOME LEARNING
      • Seligman - animals are prepared to learn associations that are significant to their survival needs yet unprepared to learn associations that aren't significant
    • relationship between CS and UCS more difficult to establish
    • more appropriate for specific type of association
  • experiment involving background music and participant picking a pen colour for a gift
    • GERALD GORN
      • works in business favour as can help boost sales and shape target audience
      • consumers behaviours can be influenced easily
        • goes against intuition that all decisions made are conscious and uninfluenced by external factors - our own choice
    • due to previous conditioning they picked a certain colour pen when the pleasant music was played
  • operant conditioning for cocaine addiction
    • SILVERMAN
      • patients earn monetary reinforcement for providing cocainefree urine samples
      • Increasing reinforcement magnitude and duration can increase effectiveness
        • reduces chances of relapse

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