Entrepreneurship lavenham star biscuits
- Created by: Ranzy16072358
- Created on: 27-11-19 18:56
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- Key activities
- Build relationships with the local community
- Hotels
- Bars
- Cafes
- Local newspaper- can promote the biscuits
- Lavenham Press
- Lavenham Star Biscuits Entrepreneurship and Creativity
- Value Propositions
- Good quality
- Fair pricing
- Sustainable resources
- Exclusive product only found in Suffolk
- Links with the history of lavenham
- Revenue Streams
- Card Payments
- Direct debits
- PayPal
- Bank transfer
- do not accept American express (Year 1)
- Can use iZettle for card payments when selling in the farmers market
- Cash
- Easier to do taxes and VAT
- Avoid credit card charges
- Card Payments
- Customer Relations
- These biscuits can be used as Gifts
- Christmas
- Stocking fillers
- House warming
- Drinks party
- Tasty biscuits which have 5 different flavours
- Lavender
- Carraway
- Chive
- cheese (baron bigod)
- Rosemary
- be an interesting snack
- Vegan
- Souvenir from Lavenham
- Momento
- These biscuits can be used as Gifts
- Distribution Channels
- Sell with 3rd party sellers
- Farmshops
- Cafes
- East of England Coop
- Farmers Market
- Order directly from our website
- Links to social media pages
- Links to social media pages
- Sell with 3rd party sellers
- Customer segment
- Niche Market
- Only competition that sells lavender based shortbread is Waitrose
- Age demographic 30-80+ (Middle aged to retired people)
- Local community are mainly these ages
- Lavenham and nearby villages to start of with (Year 1)
- Local businesses
- Cafes
- Restaurants and Bars
- Local community are mainly these ages
- Also sell online
- Niche Market
- Key Partners
- Myself and Pastry chef
- Sell them within the shops
- Suppliers
- Value Propositions
- Build relationships with the local community
- Kitchen utensils
- Oven
- baking trays
- Baking paper
- Fridge
- Dry store
- Bigger space for storage (Years 2-3)
- cooling racks
- Key resources
- Food ingredients
- Flour
- Butter (Vegan Butter)
- Golden Caster Sugar
- Lavender
- Marketing
- Use M's Marketing to help promote our business
- News letter which goes to people in the village of Lavenham
- Lavenham Star Biscuits Entrepreneurship and Creativity
- Value Propositions
- Good quality
- Fair pricing
- Sustainable resources
- Exclusive product only found in Suffolk
- Links with the history of lavenham
- Revenue Streams
- Card Payments
- Direct debits
- PayPal
- Bank transfer
- do not accept American express (Year 1)
- Can use iZettle for card payments when selling in the farmers market
- Cash
- Easier to do taxes and VAT
- Avoid credit card charges
- Card Payments
- Customer Relations
- These biscuits can be used as Gifts
- Christmas
- Stocking fillers
- House warming
- Drinks party
- Tasty biscuits which have 5 different flavours
- Lavender
- Carraway
- Chive
- cheese (baron bigod)
- Rosemary
- be an interesting snack
- Vegan
- Souvenir from Lavenham
- Momento
- These biscuits can be used as Gifts
- Distribution Channels
- Sell with 3rd party sellers
- Farmshops
- Cafes
- East of England Coop
- Farmers Market
- Order directly from our website
- Links to social media pages
- Links to social media pages
- Sell with 3rd party sellers
- Customer segment
- Niche Market
- Only competition that sells lavender based shortbread is Waitrose
- Age demographic 30-80+ (Middle aged to retired people)
- Local community are mainly these ages
- Lavenham and nearby villages to start of with (Year 1)
- Local businesses
- Cafes
- Restaurants and Bars
- Local community are mainly these ages
- Also sell online
- Niche Market
- Key Partners
- Myself and Pastry chef
- Sell them within the shops
- Suppliers
- Value Propositions
- Food ingredients
- Cost Structure
- Materials used
- Food ingredients
- Food suppliers
- Fixed costs
- Rent
- Electricity
- Gas
- Food ingredients
- Distribution costs
- Staffing
- Wages
- Manufacture
- Packaging
- Semi variable
- Packaging
- Research and development
- Warehouse storage
- Transport
- Materials used
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