Entrepreneurship lavenham star biscuits

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  • Key activities
    • Build relationships with the local community
      • Hotels
      • Bars
      • Cafes
      • Local newspaper- can promote the biscuits
        • Lavenham Press
    • Lavenham Star Biscuits Entrepreneurship and Creativity
      • Value Propositions
        • Good quality
        • Fair pricing
        • Sustainable resources
        • Exclusive product only found in Suffolk
        • Links with the history of lavenham
      • Revenue Streams
        • Card Payments
          • Direct debits
          • PayPal
          • Bank transfer
          • do not accept  American express (Year 1)
          • Can use iZettle for card payments when selling in the farmers market
        • Cash
          • Easier to do taxes and VAT
          • Avoid credit card charges
      • Customer Relations
        • These biscuits can be used as Gifts
          • Christmas
          • Stocking fillers
          • House warming
          • Drinks party
          • Tasty biscuits which have 5 different flavours
            • Lavender
            • Carraway
            • Chive
            • cheese (baron bigod)
            • Rosemary
        • be an interesting snack
          • Vegan
        • Souvenir from Lavenham
          • Momento
      • Distribution Channels
        • Sell with 3rd party sellers
          • Farmshops
          • Cafes
          • East of England Coop
          • Farmers Market
        • Order directly from our website
          • Links to social media pages
            • Instagram
            • Facebook
      • Customer segment
        • Niche Market
          • Only competition that sells lavender based shortbread is Waitrose
        • Age demographic 30-80+ (Middle aged to retired people)
          • Local community are mainly these ages
            • Lavenham and nearby villages to start of with (Year 1)
            • Local businesses
              • Cafes
              • Restaurants and Bars
        • Also sell online
      • Key Partners
        • Myself and Pastry chef
        • Sell them within the shops
        • Suppliers
  • Kitchen utensils
    • Oven
    • baking trays
    • Baking paper
    • Fridge
    • Dry store
    • Bigger space for storage (Years 2-3)
    • cooling racks
    • Key resources
      • Food ingredients
        • Flour
        • Butter (Vegan Butter)
        • Golden Caster Sugar
        • Lavender
      • Marketing
        • Use M's Marketing to help promote our business
        • News letter which goes to people in the village of Lavenham
      • Lavenham Star Biscuits Entrepreneurship and Creativity
        • Value Propositions
          • Good quality
          • Fair pricing
          • Sustainable resources
          • Exclusive product only found in Suffolk
          • Links with the history of lavenham
        • Revenue Streams
          • Card Payments
            • Direct debits
            • PayPal
            • Bank transfer
            • do not accept  American express (Year 1)
            • Can use iZettle for card payments when selling in the farmers market
          • Cash
            • Easier to do taxes and VAT
            • Avoid credit card charges
        • Customer Relations
          • These biscuits can be used as Gifts
            • Christmas
            • Stocking fillers
            • House warming
            • Drinks party
            • Tasty biscuits which have 5 different flavours
              • Lavender
              • Carraway
              • Chive
              • cheese (baron bigod)
              • Rosemary
          • be an interesting snack
            • Vegan
          • Souvenir from Lavenham
            • Momento
        • Distribution Channels
          • Sell with 3rd party sellers
            • Farmshops
            • Cafes
            • East of England Coop
            • Farmers Market
          • Order directly from our website
            • Links to social media pages
              • Instagram
              • Facebook
        • Customer segment
          • Niche Market
            • Only competition that sells lavender based shortbread is Waitrose
          • Age demographic 30-80+ (Middle aged to retired people)
            • Local community are mainly these ages
              • Lavenham and nearby villages to start of with (Year 1)
              • Local businesses
                • Cafes
                • Restaurants and Bars
          • Also sell online
        • Key Partners
          • Myself and Pastry chef
          • Sell them within the shops
          • Suppliers
  • Cost Structure
    • Materials used
      • Food ingredients
        • Food suppliers
      • Fixed costs
        • Rent
        • Electricity
        • Gas
    • Distribution costs
    • Staffing
      • Wages
    • Manufacture
      • Packaging
        • Semi variable
    • Research and development
    • Warehouse storage
    • Transport

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