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  • Entrepreneurs
    • Role of an entrepreneur
      • To expand the market
      • Creates more profit
      • Benefits other businesses
      • Competition leads to a better product and price
      • Allows for product variation
      • Allows businesses to develop
    • Risks due to uncertainty
      • Stress
      • Financial pressure
      • Chances of success
    • Motives of an entrepreneur
      • Personal goals
      • Financial - money and possessions
      • Social and ethical motives
      • Self-employment is more desirable for some lifestyles


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